Good looking or good booking?

This is either pap or really clever. Maybe both.
Penguin UK has started a new ad campaign aimed at young guys: goodbooking.com has details. The gist of it is, if you are holding a book (preferably a Penguin UK book) it makes you sexier.
I will admit that guys who read are more attractive to me than guys that don’t. This could be why I’m always giving the bf books as presents, but I’m not telling.